Igniting Potential,
Transforming Africa !

Concept

Amazing Afrika is a private incubator and a Startup Lab dedicated to empowering ventures in tourism, culture, and sports across Sub-Saharan Africa. With over 60% of the population under the age of 25, Sub-Saharan Africa is the youngest region in the world, brimming with untapped energy, talent, and potential. However, the region faces significant challenges, including high unemployment rates, particularly among young people and women.

Amazing Afrika envisions a new era where this youthful potential is harnessed to drive sustainable economic growth, create meaningful job opportunities, and bring innovation to Africa’s most dynamic sectors. By supporting bold, creative entrepreneurs—especially young women—we aim to develop ventures that do more than just generate profits. We want to stimulate rural and touristic regions, breathe new life into underserved areas, and establish innovative businesses that create activities, experiences, and opportunities for local populations.

Our mission is to transform Africa’s rich cultural heritage, vibrant sports scene, and growing tourism sector into key drivers of economic and social progress. Whether it’s helping launch unique hospitality businesses in rural landscapes, fostering cultural hubs that attract visitors, or supporting sports initiatives that engage local communities, Amazing Afrika seeks to animate regions that are often overlooked.

Missions and
Strategic focus

Missions

Create jobs and contribute to economic development in local communities.

To empower young entrepreneurs, particularly women, by providing access to resources, training, and mentorship.

To position Sub-Saharan Africa as an important destination for domestic and international tourism.

To celebrate and promote the region’s unique cultural richness, hospitality, and growing sports industry.

Strategic focus

Tourism Development

Incubation of companies or startups offering ecotourism, innovative activities, travel experiences and culinary projects. Improving the standards of tourism offerings through training and mentoring programmes.

Cultural Promotion

Support creative industry promoters such as music festivals, art, fashion and heritage initiatives.Create platforms for cultural exchange and showcase African creativity around the world.

Strategic focus

Sports Ventures

Help develop grassroots sports initiatives and sports tourism. Incubate businesses around sport events.

Women and youth Empowerment

Prioritize ventures led by young women and young people. Provide financial literacy, networking, funding and access to markets.

Core Activities

Business Incubation & Acceleration:
  • Venture School : Entrepreneurship coaching for idea concept. Administrative support for company creation and startup launch.
  • Fundraising training.
  • Tailored capacity-building for high potential startups already established..
Access to Networks and funding:
  • Connect ventures with investors, policymakers, and global markets.
  • Create a safe space for Diaspora to invest in high potential ventures.
  • Create an investment bridge for US VCs and African American investors that wants to invest in the continent
Tourism Development Programs:
  • Promote cross-regional tourism through events, campaigns, and partnerships.
Monitoring & Impact Assessment:
  • Track the impact on job creation, gender equality, and local economic growth.

Process

6

Venture School

Months

(Re) Branding

Acceleration

Fundraising

Program

Consulting

Amazing Startup Lab

Bizinnovator is a program designed by the University of Iowa and adapted by Amazing Afrika for established and beginning entrepreneurs.

Program :

  • Analysis and optimisation of the idea
  • Design thinking and Business model canva
  • Pitch development process

Result : Minimum viable product

Sport Venture Lab

Sport Venture Lab is a capacity-building program designed to help sport executives transition their club management practices into efficient sport ventures.

Core activities
  • Lean Startup
  • Sport Leadership development
  • Branding
  • Fan Engagment
Sport for all

We focus on dismantling barriers to participation in disciplines traditionally perceived as inaccessible. Through strategic support and resource allocation, it empowers initiatives bringing the thrill of sports like karting, tennis, and flag football directly to communities where such opportunities were previously unimaginable. By fostering discovery and engagement, this incubator is not only diversifying the athletic landscape but also cultivating new passions and talent across the continent.

Let's talk !

Contacts

elaminendiaye@amazingafrika.org / +221 77 267 27 02

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